Last updated September 25, 2026
Cookie Policy
What we store in your browser, why, and how to switch it off.
What cookies are
Cookies are small files a website stores in your browser. Similar technologies, such as browser storage and tracking pixels, work in a comparable way. In this policy we call them all “cookies”.
How we use them
- Essential: needed for the site to work, such as remembering your cookie choice. These are always on.
- Analytics: Google Analytics, to understand how visitors use the site so we can improve it. Only with your consent.
- Marketing: Meta Pixel and Google Ads (which may be loaded through Google Tag Manager), to measure our advertising and show relevant ads. Only with your consent.
Analytics and marketing cookies stay off until you choose to allow them. We use Google Consent Mode, so Google tags respect the choices you make.
Cookies we use
| Name | Provider | Category | Purpose | Expiry |
|---|---|---|---|---|
| zw-consent | Zapworld | Essential | Remembers your cookie choices. | Until you clear it (browser storage) |
| _ga | Google Analytics | Analytics | Distinguishes visitors to measure site usage. | 2 years |
| _ga_<ID> | Google Analytics | Analytics | Keeps session state for analytics. | 2 years |
| _gcl_au | Google Ads | Marketing | Measures ad clicks and conversions. | 90 days |
| _fbp | Meta | Marketing | Measures and improves Meta ads. | 90 days |
| fr | Meta | Marketing | Ad delivery and measurement (set on Meta's domain). | 90 days |
Providers may change their cookie names and lifetimes. For details, see Google’s cookie information and Meta’s Cookies Policy.
Your choices
Change your choices at any time with , also linked in the footer. If your browser sends a Global Privacy Control signal, we keep marketing cookies off.
You can also:
- block or delete cookies in your browser settings (some sites may not work properly);
- install the Google Analytics opt-out add-on;
- manage Google ad personalisation in My Ad Center, and Meta ads through the controls described in Meta’s Cookies Policy.
More information
For how we handle personal information more generally, see our Privacy Policy. Questions: [TO FILL: contact email].