Zapworld

Booked calls, not just leads.

We run ads on Meta, Google, TikTok and Snapchat for insurance, B2B and SaaS companies, and judge every campaign by the sales calls it puts on your calendar.

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The numbers we answer for

Cost per booked call

What it costs to put a real prospect on your calendar.

Show-up rate

How many of those calls actually happen.

Pipeline value

The dollar value of deals your team is working.

Cost per lead

Still tracked. Just not the goal.

Cheap leads are easy. Booked calls are the job.

  • Most agenciesReports cost per lead and calls it a win

    ZapworldReports cost per booked call and pipeline

  • Most agenciesHands over a list of names and walks away

    ZapworldSpends more where leads turn into calls, less where they don’t

  • Most agenciesRuns the same ad for every audience

    ZapworldMatches ads and pages to each audience and offer

  • Most agenciesSends reports nobody can follow

    ZapworldShares numbers you can check yourself

Everything between the ad and the booked call.

Tools we work in every day: Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Google Analytics, HubSpot, GoHighLevel, Zapier.

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  • Meta

    Facebook and Instagram campaigns with lead forms that screen out people who were never going to buy.

  • Google

    Search ads that reach people looking for what you sell, right when they are looking.

  • TikTok

    Short video ads that reach buyers before they start comparing options.

  • Snapchat

    Full-screen mobile ads that reach a younger audience where they spend their time.

  • Landing pages

    One page per offer, built to turn paid clicks into booked calls.

Every industry counts a win differently.

  • Home insurance

    What we count

    Qualified quote calls

  • B2B

    What we count

    Qualified sales meetings

  • SaaS

    What we count

    Booked demos

Booked calls our clients can count.

  • Home insurance agency

    Home insurance

    Example

    -41%

    cost per qualified quote call

    Split one statewide campaign into city-level ads on Meta and Google, each with its own landing page.

  • B2B services firm

    B2B

    Example

    2.3x

    sales meetings per month

    Moved budget from cheap form leads to Search ads that reached decision-makers ready to talk.

  • SaaS company

    SaaS

    Example

    +64%

    demos booked

    Fed closed deals back into Google and Meta so they found more buyers like them.

What does a booked call really cost you?

Move the sliders to your own numbers. Watch how much the gap between a lead and a booked call changes what you pay for each sale.

$10,000
$80
30%
25%
$3,000

Cost per booked call

$267

Compared with $80 per lead.

Booked calls a month
38
New customers a month
9.4
Sales for every $1 of ads
$2.81

An estimate from the numbers you enter, not a forecast or a promise of results.

Example

“We used to get a hundred leads and ten calls. Now the calendar fills itself and we know what each sale costs us.”

Client name

Owner, Company name

How we get you there.

  1. Intro call

    We talk through your offer, your buyers and how you handle leads today. A working session, not a pitch.

  2. Audit and plan

    We review your ads and pages, then agree the cost per booked call we are aiming for.

  3. Launch

    Campaigns and landing pages go live in small tests, so winners show up fast.

  4. Scale

    We report on booked calls and pipeline, and put more budget behind what books.

Are we right for you?

We do our best work with businesses like these. Here’s how to tell.

A good fit if

  • One new customer is worth a real sales conversation to you
  • You want booked calls, not a spreadsheet of names
  • You can tell us which leads became customers
  • You want steady growth, not a one-week spike

Probably not a fit if

  • You want the cheapest leads, whatever their quality
  • You need results in the first week

Questions, answered.

How is this different from buying leads?

Lead sellers often sell the same lead to several businesses. Our campaigns run for your business alone, so every lead they bring in is yours.

Which ad platforms do you use?

Meta, Google, TikTok and Snapchat. We put the budget where your buyers are and where leads turn into calls.

Who calls the leads, you or us?

It depends on what works for your business, and we agree it up front. Your team can take the calls, or we can make first contact and book qualified leads onto your calendar.

How soon will we see leads?

Leads can start soon after launch. Bringing cost per booked call down to target takes testing, so we agree a realistic timeline on the first call.

What do you need from us?

Access to your ad accounts, a way to see which leads booked and closed, and a clear picture of who your best customers are.

What happens after I book a call?

We look at your current ads and website before we talk, so the first call is spent on your numbers.

Fill your calendar, not just your inbox.

Book a call and we will show you what your booked calls really cost, and how we would bring that down.

Book a call